A lot of small business owners struggle with deciding on how to make a good choice for designing their website. They search the web for help with their website in order to find that the choice is harder than they thought. Currently there are (literally) millions of websites who claim to be expert web designers. However , one must be careful in choosing the right person or people in which to trust their company image. In this article, I will attempt to rank web designers into manageable groups, and teach the reader the difference between the forms.
Web designers fall into four general groups: freelance amateur, freelance professional, Web Design Company, Web Development Firm.
The majority of web designers you will come across, specifically searching the Internet, are freelancers. Which is, individuals who do web design but are certainly not employed by a web design company. Several are self-employed professionals but most of such freelancers are amateur-hobbyist types. They will find a copy of FrontPage™ came with their MS Office™ Suite. These people discovered how fun it could be to produce web pages so they started telling their own friends that they could “design” web pages.
The “pros” of using an inexperienced is that they are very cheap. The “cons” are too numerous to mention, but Items point out a few. They have no instruction; they have little knowledge of what makes a good website work; they do not understand HTML code or CSS but only FrontPage point and click; they do not realize general design and layout principles and they have little real experience. The prevailing concern that they should be avoided for the serious business person, is that their work looks amateurish, which makes your company look amateurish. Who desires that?
A professional is often defined by simply being paid. People think that if you are paid for something, then you are professional. Maybe that’s real in the Olympics, but for the business solutions world, you are not a professional until you are established and respected as one by your clients and peers. Freelancer professional web designers are a giant leap from your amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and encounter and they have credentials that can be verified by contacting references. They have a good status with their clients and other professionals. Generally, a good freelance professional web designer could be good person to have doing your web site. But they are hard to distinguish from your amateur when you are just searching the internet.
The upside is, if you find a good one they may be significantly cheaper than a web design business. But that is usually the only benefit. If the budget limits you, then a freelancer will do for a small project. But anything seriously important needs to be left to a professional company.
A few downsides to using a freelance pro are usually that they are usually part-time, meaning they are limited in how much time they could devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their a single specialty and often you will have to find others to fill roles. In addition , self employed are not always cheap although many of them are aspiring to create their own corporation; some are highly sought after plus charge $100 per hour or more for work. My advice here is, should you have that much to spend, go with a company which has a team of professionals to get the job done in a timelier manner.
Web Design Company
This is the next step beyond a freelance professional. The web design company offers the “whole show”. They provide real project administration and have pulled together a team of web experts to get a wider range of jobs done. A company can provide a much higher level of expertise in web design, programming, content development and much more.
Such a company is usually very small, however large enough to handle larger scale projects. Compared to the most highly competent freelancer, a company has a diversity of talent and collaboration working for all of them.
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The end-result is usually a much higher high quality product.
The only real drawbacks are on one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However , you get that which you pay for rings true. On the other hand, for very large projects or long term advancement, web design companies may be too small and usually do not have the human recourses to accommodate that $500, 000 agreement. In the end, for serious business people searching for quality and professionalism and who also can’t afford the big firm, this is actually the way to go.
Web Development Firm
Because the title implies, a web development company is like any traditional company. They have a staff of office workers, they have proprietors and officers, and they have a team of talented professionals who are paid a good salary for their work. They often have a sales force that do inside plus outside sales. The quality of their function goes without saying, as you could hardly be so well-established by doing shoddy work. These firms offer groups of very talented professionals which work on your project and get the job done in a timely and extremely efficient way. Additionally , they usually cover all aspects of website development including marketing and advertising. They may have teams of specialists that they can set up to your location and work in-house under a temporary contract. The possibilities are usually endless.
If price is not an issue and the highest quality work is necessary, then this is who you want to do the job. To get smaller budget businesses, an estimate from an established web development company might knock you off your seat, but know that companies who have task requirements that reach hundreds of thousands associated with dollars know the score. Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, value is relative and bigger companies prefer to work with bigger companies.
In summary, the choice is yours. I would recommend for the severe businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my online presence. If money were no object, then I would only deal with established firms and pay the big bucks to do a great job right and done well.